I strongly advocate the dissemination of information and expertise around the event; after all, every World Cup should ideally grow on the strengths of the last. DESIGNING_SOUTHAFRICA is important, as it allows us to remember and relive the celebration of the World Cup, while also looking at a South Africa today, and a nation of the future – where World Cup lessons and expertise are able to create an even greater nation. Central to the success of the World Cup and South Africa in general are pioneering, determined initiatives. I would like to congratulate DESIGNING_SOUTHAFRICA on a significant achievement, which both South Africa and the world will continue to benefit from far into the future, as creative solutions to global, urban conditions become increasingly more important.
I think that the frontline achievement of DESIGNING_SOUTHAFRICA thus far has been to link design to development and to communities and to make design relevant to the lives of people for whom it was previously a distant concept.
The next phase, for which Designing South Africa is fully prepared, is to take those practical benefits of design and make them part of the fabric and creative ndeavor of communities across the country looking to improve their lives and find solutions to developmental challenges which confront them.
The kind of leverage and essence and global exchange that Designing South Africa is creating is the essence of what Brand South Africa is about: Inspiring New Ideas. All strength to Zahira Asmal’s flame and may we all ensure that it continues to burn brightly for the future of our nation.